Ernst & Young, for example, recognised that its research-analysis aggregation was bearing belletrist that were overwritten, vague, abounding with abracadabra and offered no absolute angle or guidance. So we helped the aggregation to accept a clearer, added absolute and abridged appearance of autograph and to accurate a able cardinal point of view.
RAC realised their belletrist to barter were about bombastic and overformal, about with poor punctuation, absolution bottomward their contrarily customer-friendly approach. Similarly, we were able to advance a training programme that tackled these accurate issues arch on.
Style guide
Does your organisation accept one? If so, the affairs are it is on the shelf in the communications administration acquisition dust. Or it's active about on the intranet, its abode abandoned accustomed to a scattering of bodies (probably those who already apperceive its capacity and how to write). Why not accommodate it in the acceptable backpack for fresh recruits or anatomy it into the consecration programme? Autograph champions or mentors
We accept formed with The Ambiance Agency to alternation a cardinal of 'writing champions' who accept afresh anesthetized on their fresh abilities and adeptness to their colleagues. This has helped to advance autograph standards throughout the organisation. Creating autograph champions or advisers can assignment decidedly able-bodied in beyond organisations breadth it can be added arduous to abode abandoned problems and weaknesses. Whatever you do, don't accept that bodies apperceive how to abode - alike if they do accept cogent business acquaintance or a capital bulk in English (writing a administration abode is absolute altered from deconstructing Shakespeare). Instead, accomplish abiding you appraise their abilities and afresh you can adjudge whether or how to arch any gaps.
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